Jumat, 09 April 2010

[L375.Ebook] Ebook Free Essentials of Marketing Communications, by Chris Fill

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Essentials of Marketing Communications, by Chris Fill

Essentials of Marketing Communications, by Chris Fill



Essentials of Marketing Communications, by Chris Fill

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Essentials of Marketing Communications, by Chris Fill

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for undergraduate and postgraduate students studying Marketing Communications. It is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the Chartered Institute of Marketing.

  • Sales Rank: #5797093 in Books
  • Published on: 2011
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.39" h x .63" w x 7.72" l, 1.80 pounds
  • Binding: Paperback
  • 412 pages

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[I421.Ebook] Free PDF The 7 Day Sleep System: Ultimate Vedic Guide to using Mudras, Yoga & Ayurveda for Curing Insomnia, other Sleeping Disorders and Helping You

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The 7 Day Sleep System: Ultimate Vedic Guide to using Mudras, Yoga & Ayurveda for Curing Insomnia, other Sleeping Disorders and Helping You

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The 7 Day Sleep System: Ultimate Vedic Guide to using Mudras, Yoga & Ayurveda for Curing Insomnia, other Sleeping Disorders and Helping You

Do you or anyone you care about suffer from Insomnia or other Sleeping Disorder?

If your answer to the above question is 'yes', you MUST read these shocking facts...

More than 70 Million Americans suffer from sleep disorders.

- of these 70 Million, 45% suffer from severe chronic insomnia.

- of these 70 Million, 37% have admitted to have fallen asleep while driving
• Which results into 328,000 car crashes per year.
• 21% of which are fatal for all the parties involved.

- of these 70 Million, 73% suffer from obesity.

- these 70 Million people are 10 times more likely to fall prey to Depression and related psychological disorders.


Also studies have revealed that a person suffering from Insomnia is;
- 5 times more likely to have a heart stroke.
- 2 times more likely to have a brain stroke.
- 3 times more likely to suffer from erectile dysfunction. (men)
- 5 times more likely to have less sperm count. (men)


And, here's the MOST disappointing fact...

The Common Remedy which is believed to be the perfect cure, the Sleeping Pill, is a temporary solution, effective only for a short-term, addictive and comes with a baggage of health hazards.

Here are some potential threats you are exposed to if you consume sleeping pills:

- They are Addictive
- They cause Drowsy Driving, which can lead to car crashes
- They cause sudden Weight Gain
- They cause Cardiac Disorders

Want to know a Full-Proof & No Side-Effect solution for Sleep disorders?

This is where the Vedic Healing System comes in.

Mudra Healing (healing through simple hand gestures), Yoga (Physical and breathing Asanas) and Ayurveda (healing serums) form the 3 pillars of the Vedic healing system.

Each day of 'The 7 Day Sleep System' comprises of ;

5 Mudras
2 Pranayam Asanas
3 Yoga Asanas
2 Ayurvedic Serums

This system provides you relief from Insomnia and other Sleeping Disorders, instantly and without any side-effects.

Want a deep, restful sleep? Get 'The 7 Day Sleep System' now...

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  • Sales Rank: #846386 in eBooks
  • Published on: 2016-01-22
  • Released on: 2016-01-22
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
The seven day sleep system
By Shawn
This does work and I am amazed. I really did not believe that is would work but it does. I have been working on third shift for almost ten years straight and I have not had a decent nights sleep as a fact I can only sleep about three hours maybe four hours if I am lucky. I even have to use an oxygen machine while I sleep but that is changing for me with is system. I say try it out for yourself and see what it can do for you.

1 of 1 people found the following review helpful.
Advait Did It Again!
By Eva
Excellent book on how to cure sleeplessness. Straight to the point, with easy illustrations, Mudras and Ajurvedic healing herbs. I love this book, just like all the other books i did read by Mr. Advait. He knows his Mudras, Healing herbs and he truly wants to help you to get better and healtier. I do recommend it to anybody who wants to have a healthier, better life. Thank you. Eva Blomert

1 of 1 people found the following review helpful.
Another winner, this time on sleep disorders
By Roadtrekkers
Another winner from Advait, this one on sleep disorders and how to heal yourself. He starts off with some facts on how insomnia and other sleep disorders affects our health. How using mudras, yoga and Ayurveda as a Vedic healing system to heal. He uses detailed images for every mudra along with the method to perform it.

See all 7 customer reviews...

The 7 Day Sleep System: Ultimate Vedic Guide to using Mudras, Yoga & Ayurveda for Curing Insomnia, other Sleeping Disorders and Helping You PDF
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The 7 Day Sleep System: Ultimate Vedic Guide to using Mudras, Yoga & Ayurveda for Curing Insomnia, other Sleeping Disorders and Helping You PDF
The 7 Day Sleep System: Ultimate Vedic Guide to using Mudras, Yoga & Ayurveda for Curing Insomnia, other Sleeping Disorders and Helping You PDF

[K591.Ebook] PDF Ebook Karate The Art of "Empty-Hand" Fighting, by Hidetaka Nishiyama, Richard C. Brown

PDF Ebook Karate The Art of "Empty-Hand" Fighting, by Hidetaka Nishiyama, Richard C. Brown

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Karate The Art of

Karate The Art of "Empty-Hand" Fighting, by Hidetaka Nishiyama, Richard C. Brown



Karate The Art of

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Karate The Art of

Master the techniques and theory of Japanese Karate with this easy-to-follow, illustrated martial arts guide.

Karate: The Art of "Empty-Hand" Fighting has inspired hundreds of thousands of karateka, and it remains one of the finest texts available on the technique, art, and spirit of karatedo.

This definitive volume is a systematic presentation of the art of traditional Japanese karate. An easily accessible martial arts manual illustrated with more than 1,000 photographs, this comprehensive karate book gives step-by-step explanations and thorough analysis of all the basic movements and techniques of karate.

Topics of Karate the Art of "Empty-Hand" Fighting" include:

  • The history of Karate
  • The theories and principle of Karate
  • The best training and exercise methods
  • Karate techniques like stance, blocking, and attacks
  • Defenses against weapons

  • Sales Rank: #107381 in eBooks
  • Published on: 2011-12-20
  • Released on: 2011-12-20
  • Format: Kindle eBook

Review
"What this phenomenal book has, that many martial arts books don't have, is constant reminders to 'avoid these mistakes.' This is one of the many reasons that so many martial artists have found value in this work. Throughout the entire book, they consistently highlight shortcomings to avoid, essentially bringing a qualified instructor right into your home. I wholeheartedly recommend this book to any serious martial artist and to those who are just curious about karate. Its price is quite nominal, making it more than an affordable addition to your library, but also as a means of measuring ones betterment." — KarateForums.com

Most helpful customer reviews

31 of 31 people found the following review helpful.
May be the best karate book ever written
By A Customer
This is the most complete instructional karate book I've ever seen. It came out in 1960 and has still not been improved on. The authors were disciples of Gichin Funakoshi, the founder of modern karate. There is very clear step by step and pictorial instruction on how to do all the moves of traditional shotokan karate, the original style out of which all the others grew. If you are attending a karate class now you will recognize your techniques in this book. The styles haven't changed that much in 40 years. There are probably more moves in this book than in your class.
The book has 22 chapters. Some of the chapter titles are: striking points and vital points, stance, hand techniques, foot techniques, sparring, and throwing techniques. There are 40 pages of self defense moves.

17 of 17 people found the following review helpful.
Fundamental Shotokan Karate
By A Customer
Karate: the Art of "Empty Hand" Fighting by Hidetaka Nishiyama and Richard C. Brown is the perfect starter book for any one wishing to learn Shotokan Karate. It describes all the stances, punches, strikes, blocks, and kicks. An explanation of the application of Karate techniques in self-defense situations is given. Briefly outlined is the history and principles of the art but what is indispensable in the book are the recommended schedules for the different training situations which make this book a perfect guide for the student and helpful manual for the instructor. After learning what is in this book I would suggest moving on to one of the books by Robin L. Rielly; either Complete Shotokan Karate, ISBN 0-8048-2108-9, or The Secrets of Shotokan Karate, ISBN 0-8048-3229-3. My only wish is that the chapters on Kumite and Kata would be expanded but that is why I recommend the two books above as well.

22 of 25 people found the following review helpful.
Early work but still great
By magellan
Considering this book came out originally in 1960 and was the first large-format book on Karate I had seen up to that point, it is remarkable that it has rarely been exceeded in all the time since. The photos of the basic techniques are very clear. The applications sections are generous with good coverage of sparring and self-defense. Nishiyama was in his prime here and you can see the power and intensity in his techniques.

I have a personal story about Nishiyama, although I didn't study with him myself, but one of own karate students did, and he told me this story. Nishiyama was in Los Angeles for some time back in the 60's and he was conducting a training session. One of the students, a guy by the name of Ray Dalke, who later led the U.C. Riverside Shotokan club to several national championship titles, was in the class. I met Dalke when I was a doctoral student at UCR back in the early 80's, but I actually heard this my student. Ray had never been very loose in the legs, especially the groin stretch, where you sit on the ground in a quasi-lotus position and bounce your knees up and down and try to get them all the way to the ground.

Anyway, Nishiyama came around to Dalke, and noticed his problem. He says to Dalke, "You want to have loose lap?" (Sometimes Nishiyama's English was a bit rough, but the meaning came through loud and clear). Dalke says, "yes, Master, I do." Nishiyama says again, "Are you sure you want to have loose lap?" Dalke says, "Yes, yes, Master, I want it more than anything!" At that moment Nishiyama jumps up into the air and comes down with both feet planted squarely on Dalke's knees, driving them all the way to the floor.

Well, he said Dalke's scream of agony could be heard for two city blocks. They had to get an ambulance and take Dalke away. But he survived and was back later after he healed with the "loosest lap" you've ever seen. I hope Ray doesn't mind my telling his story. Like I said, I met Ray in about 1980 when he was the faculty karate instructor at UC Riverside and he was really a pretty cool guy, as well as an excellent instructor. He loved the Shotokan katas and I recall having an enjoyable discussion with him about some of the more advanced forms.

Anyway, Nishiyama is one of the greats of the Shotokan style and this book is still one of the finest books on the subject. I will say one more thing about Nishiyama, which is that he has the most vicious-looking front kick I've ever seen. I've tried to emulate his style on this one but he's basically got the patent on it. Overall, still a great classic on the subject of karate that has rarely if ever been exceeded.

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Kamis, 08 April 2010

[E281.Ebook] PDF Ebook Words in Context: A Japanese Perspective on Language and Culture (Japanese Characters), by Takao Suzuki

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Words in Context: A Japanese Perspective on Language and Culture (Japanese Characters), by Takao Suzuki

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Words in Context: A Japanese Perspective on Language and Culture (Japanese Characters), by Takao Suzuki

Observing the nuances of language, Shunji Suzuki contends, is more complicated than simply cataloging speech patterns. Language includes a set of unconscious expectations that communicate much, much more.

Words in Context is an exploration of the intimate relationship between language and lifestyle, psychology, and culture. Suzuki convincingly illustrates the dangers of isolating words from their cultural context, and focuses on the types of misperceptions that result from such widely held practices. Citing examples from Japanese and other languages, he demonstrates how words carry nuanced cultural baggage and must be considered in the broader context of culture, history, and social mores to fully appreciate their potency.

  • Sales Rank: #1654797 in Books
  • Brand: Brand: Kodansha USA
  • Published on: 2001-11-09
  • Original language: Japanese
  • Number of items: 1
  • Dimensions: 5.20" h x .80" w x 7.40" l, .58 pounds
  • Binding: Paperback
  • 178 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

12 of 12 people found the following review helpful.
Insightful exploration of the social context of language
By A Customer
Although I am very much an casual student of Japanese, I was attracted by the contents of this publication as I flicked through it at the bookshop. It is a translation of an old (1973) work by Takao Suzuki, a Japanese linguistics academic. Surprisingly the book is written in a quite light style, with some humor even if a little dated. On the surface I found the book quite exciting because it helps explain how words which appear to have similar meanings from a 'dictionary' viewpoint, can have very different social meanings and cultural usage. Examples are the verbs "cut" and "wear", which appear relatively simple to English speakers, yet have a range of different verbs and very different contexts in their Japanese usage. The section on the cultural context of the words "lips", "nose" and "chin", for example, start to bring a feeling for the complexity of meaning, and perhaps the inadequacy of many dictionary definitions which up to now I had taken at face value.
Moving through to the last chapter "Words for Self and Others" I found myself totally captivated by Suzuki's clear exposition of the misclassification of these parts of Japanese speech according to a misunderstanding of their relationship to English personal pronouns. It sounds heavy, but it is not, on the contrary it is a clear insight into the social context of words and language. I will never see those words in the same light again, and my Japanese will be certainly better for it.
At a much more profound level Suzuki expounds his core belief that words create things, in contrast to our "natural" acceptance of the idea that objects exist independently of language. If this is too deep then fortunately it does not impose on the value of the book at the more pedestrian level at which I thoroughly enjoyed it.
If you are a curious student of Japanese, then you will enjoy this book. I intend to read it again, and expect to enjoy it at least as much as the first time.

7 of 8 people found the following review helpful.
Get This Book (Whether or not you study Japan or Japanese)
By A Customer
Wors In Context will give you an angle by which you may evaluate your deeply held cultural concepts, especially those that you may not consciously consider as cultural (and therefore, fluid) concepts.
For example, the author considers the concept of mercy killing of animals. The average American mind would consider it a cruelty not to "alleviate misery" and through this lens, any alternate behavior becomes a violation of Natural Law. The Japanese concept as put forth in this book considers "mercy killing" a human-centered concept that, as such, is the antithesis of holding the animal's corporeality in high regard. Nature should decide the fate of an animal, instead.
So, we have here two differing ideas of right-to-life concepts that people hold with the highest integrity. what to do??
Another example extends the differing concepts on animals by examining our relationships with pets. Whereas the American must have complete obedience of the animal to his every whim, the Japanese concept of a pet recognizes this treatment as a larger distortion of nature and gives more leeway for a dog to be a dog.
(New York city in this light is an eye-opening case indeed as the New Yorker's near pet-worship is held in its highest dysfunctional relief when a man kneels to pick up after his dog, while the dog stares on and seemingly recongnizes and enjoys this debasing servitude. "Kind master, you missed a bit.")
Despite that last poke, don't take the book as a polemic. It's not. It's just a solid exposition with ample reflection that, at a minimum, gets you far away from any of the common and misguided blanket statements on Japanese culture. However, in a wider view, the book gives many opportunities for you to evaluate your own culture.
It is difficult to understand your own culture by holding it up to its own standards.
Use this book to take a look inside yourself and learn something about Japan along the way.

3 of 3 people found the following review helpful.
Illuminating Book on the Power of Language
By Robert E. Gorsch
This is a wonderful book. Suzuki teaches us how to see our own language and culture "from the outside" (from the perspective of a non-Indo-European mentality); because of this I have assigned Suzuki's book as a required text in several college courses on language and culture. I particularly recommend the sections on "translatability" (especially chapters 1 and 2) and the chapter on "Words for Self and Others" (chapter 6). The latter reports a splendid bit of linguistic research and analysis that any reader can understand and appreciate: in it Suzuki undertakes to explain how and why "I" and "You" relate to one another differently in Japanese- and English-speaking cultures.

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