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Through its modern approach to managerial economics, TRANSACTIONS AND STRATEGIES: ECONOMICS FOR MANAGERS prepares students to become informed business decision makers by bringing the course materials for managerial economics up to date with the theory and practice of the field. Organized around the idea that transactions are the fundamental unit of economics, and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary text uses vivid examples from around the world to illustrate relevant theory. The first portion of the text covers the familiar economic theory of markets when transactions are standardized while the second half focuses on contracts, risk and asymmetric information, and organizational design.
- Sales Rank: #938457 in Books
- Published on: 2010-02-03
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 8.00" w x 1.00" l, 2.71 pounds
- Binding: Hardcover
- 576 pages
About the Author
Robert J. Michaels is a Professor of Economics at California State University, Fullerton, and Daniel Haan Research Fellow in Law and Economics. He is also an independent consultant to the electricity and natural gas industries. He holds an A.B. from the University of Chicago and a Ph.D from the University of California, Los Angeles, both in economics. His past positions include Staff Economist at the Institute for Defense Analyses and Senior Advisor to Hagler Bailly Consulting (now PA Consulting). He is an Adjunct Scholar at the Texas Public Policy Foundaton, the Cato Institute, the Institute for Energy Research and the National Center for Policy Analysis. His research on electricity and gas restructuring, measuring and constraining market power, vertical integration, and renewable energy requirements has appeared in industry and scholarly journals including Public Utilities Fortnightly, The Electricity Journal, Regulation, Antitrust Bulletin, Review of Industrial Organization, and Energy Law Journal. He is also Co-Editor of Contemporary Economic Policy, a peer-reviewed journal of the Western Economic Association. He has advised state commissions, electric utilities, power marketers, natural gas producers, pipelines, public interest groups, and governments on regulatory and antitrust matters. He has testified before the Federal Energy Regulatory Commission, the California Public Utilities Commission, the Illinois Commerce Commission, and the U.S. House Subcommittee on Energy and Power.
Most helpful customer reviews
2 of 2 people found the following review helpful.
this is a real review
By eddie pinela 3
I had the honor of taking the author for intermediate micro economics at csuf. I read every single word of this book. This professor uses examples that are intended to be different. These examples are somewhat extreme..which is exactly what illustrates each economic point. Choose this textbook. Real students will get connected in each example..and the other guy said it perfectly; The examples will be discussed at parties.
0 of 0 people found the following review helpful.
Horrible
By Vincent
Don't buy the book. This is the worst book I ever read at the undergraduate level because the author made every easy concepts so hard to understand. If this book is required at your school, look at the topic and learn it at youtube would be 1000x more efficient. This book cost $170 when I first bought it. Amazing.
2 of 3 people found the following review helpful.
An interesting book to read.
By Michael Morelli
This book is interesting to read. It has many general examples that you can talk about at parties and with friends.
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